Dr. Sam Tita: Pioneering Innovation and Sustainability Across Continents
Dr. Sam Tita is a distinguished entrepreneur and visionary leader whose diverse achievements have left an indelible mark on the global business and social landscape. A former stockbroker and Canadian investment banker, Dr. Tita played a pivotal role in the early-stage capitalization of global brands such as Blackberry Inc., CAE Inc., and Lionsgate Entertainment. His career trajectory includes management positions at Scotia Bank and Questrade Securities, where he contributed to market expansion during Canada's transition to a deregulated financial environment.
Currently serving as the CEO of the ENRICH family of companies, Dr. Tita oversees a dynamic portfolio spanning real estate, business services, pre-engineered steel buildings, e-commerce, agriculture, and technology. With headquarters in Ontario, Canada, and significant investments in Africa, ENRICH embodies Dr. Tita’s commitment to creating sustainable and innovative solutions for global challenges.
In addition to his corporate achievements, Dr. Tita is a serial entrepreneur, an educator, and the author of seven books. His academic credentials include a Higher National Diploma in Accounting from the London Chamber of Commerce and Industry, a master’s degree in education from Yorkville University in Canada, and a Ph.D. from CICA International University and Seminary in the United States. This combination of academic and professional excellence has positioned him as a thought leader in business and community development.
Enrich Hotels and Resorts: A Paradigm for Sustainable Development The Enrich 5-Star Waterpark Resort and Conference Center, a cornerstone project of Dr. Tita's vision, aims to redefine leisure and economic development in Central-West Africa. Situated on 168 acres in Limbe, Cameroon, this development is the first phase of the Enrich Resort City initiative, a sustainable and tech-driven urban development model.
The resort is projected to generate over $400 million in annual revenue at full capacity, creating more than 10,000 well-paying jobs and fostering socio-economic growth. Its strategic location offers proximity to key landmarks such as Mount Cameroon, the Bimbia Slave Port, and the Limbe Wildlife Center, blending cultural tourism with eco-conscious leisure experiences. The project emphasizes renewable energy, green construction practices, and sustainable waste management, setting a benchmark for environmentally friendly infrastructure in Africa.
Dr. Sam Tita is a distinguished entrepreneur and visionary leader whose diverse achievements have left an indelible mark on the global business and social landscape. A former stockbroker and Canadian investment banker, Dr. Tita played a pivotal role in the early-stage capitalization of global brands such as Blackberry Inc., CAE Inc., and Lionsgate Entertainment. His career trajectory includes management positions at Scotia Bank and Questrade Securities, where he contributed to market expansion during Canada's transition to a deregulated financial environment.
Designed to attract local and international visitors, the resort includes a 3500-seat conference center and luxurious amenities, catering to Africa’s rising middle class and the growing diaspora reconnecting with their roots. With an estimated $200 million investment, the resort underscores Dr. Tita's commitment to innovation, sustainability, and inclusive growth.
“The whole world is converging in Africa once again for its mineral resources and its young and well educated human capital, because both are crucial for powering the Fourth Industrial Revolution, which is playing out right now,” says Dr. Tita. “We are building smart cities in Africa because they are self-sustaining economic ecosystems that fully leverage the power of Industry 4.0, enabling Black people who invest in our African smart cities to enjoy the very high ROIs available only in Africa today while also making an important contribution towards mitigating the effects of climate change on the African continent,” he adds.
Dr. Tita’s broader vision for the ENRICH brand includes using innovative, technology-driven solutions to address real-world challenges while fostering economic empowerment and preserving cultural heritage. Enrich Hotels and Resorts exemplifies how visionary leadership and strategic investments can transform communities, foster cultural pride, and unlock untapped economic potential in Africa. Through this project, Dr. Sam Tita is not only building world-class infrastructure but also a legacy of empowerment and sustainability.
ICONIC QUOTE
"If you do not have a clear conviction of who you really are, you may begin to believe other people's opinion of you"
― Patricia Bebia Mawa